It’s inspiring to see more and more innovative IP businesses popping up:
Scalable, fluid IP creation & collaboration tech 💡
Platforms building dynamic IP repositories for creators and communities 📖
Tools unlocking real-time IP monetization across media industries 🌐
We’re witnessing a new era where IP isn’t just created—it’s shared, scaled, and monetized like never before.
Front End v. Back End of IP Commerce
But if you ask how their platform or business will manage the licensing of all that IP through the many varied transactions, you’re likely get a blank stare or hear a response like:
“We have website terms with some licensing language.” Website terms are usually geared toward Web2 businesses, where transactions are between the site and the user. If that’s your model, they might suffice, but they’re hardly built for the fast, fluid world of modern IP commerce. This approach risks dragging you into a legacy paradigm.
Nonetheless, static website terms are not built to handle fluid, dynamic IP licensing—especially the kind needed for peer-to-peer interactions, high-frequency transactions, and complex variations among multiple IP owners.
“We’re using a smart contract to establish our license terms.” That’s like saying, “We’re choosing to establish our commercial and legal terms protecting our IP on a sticky note.” Today’s smart contracts are limited by strict metadata constraints—they’re rigid, overly simplistic, and can’t handle the depth, nuance and relational requirements of real-world IP rights and conditions. No serious IP undertaking would rely on such a basic tool for protection.
The Unsexy Back End: The Secret Sauce of IP Commerce
I get it—the front end of IP commerce is exciting, from the tech and UX to the marketplace dynamics. But no matter how innovative your business model, how user-friendly your app is, or how fast your technology is, your platform, your users, and your ability to generate revenue will only go as fast and as safely as your IP infrastructure allows.
Without a solid, dynamic licensing and management backbone, all that potential is on shaky ground and will put your on the slow track. If the back end of your IP commerce isn’t ready for the future, you’re at risk of being held back by outdated systems.
The Future: IP Licensing Designed for Next-Gen Digital IP Commerce
To stay ahead in next-gen IP commerce, I encourage you to explore our latest MINTangible paper, designed for platforms building for the digital revolution. Your IP infrastructure can be a game-changer—don’t let it be the reason you get left behind.
Learn the importance of making your license agreement “smart,” leveraging technology to handle the painstaking licensing process for you, and the competitive edge you will gain when you have speed, scale, clarity, and access to all your licensing and transactional data—to mine for optimizing and creating revenue opportunities.
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